Media and public relations strategies are used to: (1) increase the visibility and standing of CAI, (2) promote the nature and value of community association living, (3) elevate the status of community association professionals and volunteer leaders, and (4) inspire more effective, harmonious communities.  Toward these objectives, we:

• Disseminate news releases and other forms of publicity to promote CAI products and services and to better establish CAI (and our chapters) as the voice for the community association field.

• Conduct media relations (proactive and reactive) in support of CAI policies and positions – promoting positive coverage (e.g., Rights and Responsibilities for Better Communities) and balancing the impact of negative publicity.

• Develop “internal” communications materials to facilitate member outreach, e.g., Fast Tracks, a monthly e-newsletter; Leadership Update, a quarterly report to CAI leaders; content on www.caionline.org; chapter materials; fact sheets; media statements; talking points and more.

• Provide free resources to educate homeowners, real estate agents, public officials and other stakeholders about the nature and benefits of community associations, as well as the issues involved in governance and management.